This GIF shows how Base22 is using IBM Watson’s cognitive abilities to help companies overcome information overload. Base22’s technology is depicted as a central brain into which data (represented by differently coloured squares) is constantly being funnelled. Positioned around it are various company employees. The GIF is a loop of different staff members verbally asking for specific information. Throughout this, the brain will be in a constant state of dynamism, pulsing and redrawing itself to process these requests in a quick, efficient and accurate manner.

I used the After Effects plugin 'Newton 2' to achieve the physics based animation.