IBM: Using social media to determine marketing
Credits: Animation, concept, storyboarding
This GIF for social media is part of a series promoting stories from 'IBM Client Success Field Notes'. Field Notes is a blog which shares the unique and personal stories of IBM solution implementations.
This GIF shows how Base22 is using IBM Watson’s cognitive abilities to help companies overcome information overload. Base22’s technology is depicted as a central brain into which data (represented by differently coloured squares) is constantly being funnelled. Positioned around it are various company employees. The GIF is a loop of different staff members verbally asking for specific information. Throughout this, the brain will be in a constant state of dynamism, pulsing and redrawing itself to process these requests in a quick, efficient and accurate manner.
I used the After Effects plugin 'Newton 2' to achieve the physics based animation.